Sara Olsson is a sex counselor with a focus on lust. She receives people for conversations both online and in Stockholm. Among other things, mental training is important in them. Sara has written several books on the subject on behalf of Stig Wiklund, Johan and Anna Olsson, Lars-Eric Uneståhl and Helena Ekholm. As an author, she is currently working on the romance series Rosenhof. She talks about lust in the Ordlustpodden and Rosenhofpodden podcasts and runs Livslust förlag. In September 2025, the title Stegen till lust och relationser, which Sara wrote together with Peter B Lund, will be released. A book about how to date and build relationships using the spy's recruitment ladder.