Entrepreneur, journalist, and economist Poul Heie has run the media house Villa Aktuellt for over 30 years. Among other things, he founded the world's largest health magazine, Kropp & Själ, with a circulation of at most 8 million copies. Other magazines that have been part of Heie's publishing house are Villa Aktuellt, Din hälsa, Husdjurliv and Mat & Dryck.

Poul Heie has also held several board and consulting positions in the health industry.